Become a Burger Singh Franchise Owner Today
Fill this form to get a call back from one of our franchise agents or call us now.
Fill this form to get a call back from one of our franchise agents or call us now.
It is the perfect fit for the Indian Market in both taste and value for money. With over 175+ successful outlets already, we are well on our way to hitting our goal of 1000 outlets by 2028. Be a part of a truly Indian growth story by becoming the proud owner of a Burger Singh store.
(City based discounts available)*
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A) What do I need to do to qualify for a Burger Singh Franchise?
B) How do I go about the process of opening a Burger Singh Franchise?
Schedule an appointment with our Sales executive on +91 90290 20888.
C) What is the ROI on my investment?
The ROI on any investment depends on multiple factors like Location, Rentals, Expected Revenue, etc. There is no one answer to that question. To get a better idea of what it is likely to be for you, please book an appointment with our sales executives on 90290 20888 or go onto www.burgersinghonline.com/franchise and book an appointment.
1) What is the total investment required to open a Burger Singh franchise?
The total investment varies based on the city tier:
Top 15 & Next 19 Cities – ₹29.57 Lakh + ₹10 Lakh Franchise Fee (₹39.57 Lakh + Taxes) Emerging Cities – ₹29.27 Lakh + ₹10 Lakh Franchise Fee (₹39.27 Lakh + Taxes)
Note: Security deposit, GST, and first indent costs are not included in the investment amount.
2) What is the validity of the franchise agreement?
The franchise agreement is valid for 20 years.
3) What is the minimum space requirement for the store?
Base Model: Minimum 350 sq. ft. (Kitchen + Counter only)
Dine-in Area: Additional 150–250 sq. ft. (Seating for 14–20 people)
In case of store outside 250 km from warehouse additional 100 sq ft will be required
4) Does Burger Singh provide assistance in finding a location?
Franchisees must find their own site. However, Burger Singh can introduce brokers and assist in negotiation and contract finalization.
5) What is the expected royalty and marketing fee?
Royalty & Admin Fee – 4% of total sales
Marketing Fee – 4% of total sales (Mandatory for both online and offline marketing initiatives)
6) What are the rental caps for store locations?
Top 15 & Next 19 Cities – ₹1,40,000 max rent/month Emerging Cities – ₹90,000 max rent/month
Stores cannot exceed 750 sq. ft. in total size.
7) How long does it take to open a Burger Singh franchise?
Once all approvals and payments are completed, it takes approximately 60–90 days to set up and launch the franchise.
8) What is the expected return on investment (ROI)?
The break-even period varies based on location, sales performance, and operational efficiency. On average, franchisees can expect an ROI within 24–36 months.
9) What training and support does Burger Singh provide?
Burger Singh provides comprehensive training before the store launch, including: Staff training on operations and customer service.
Kitchen training on menu preparation and equipment handling.
POS system training for seamless transactions.
Marketing guidance to help maximize local outreach.
Post-launch, ongoing operational support and audits.
10) Can franchisees introduce their own menu items?
No. Burger Singh maintains strict brand consistency, and all franchises must follow the standardized menu.
11) Which Licenses will I need to run the outlet?
FSSAI, Shop & Establishment, Municipal Trade license
12) Who will look after Marketing?
All central level marketing promoting the brand – Social Media, Radio, Newspaper, TV, etc is done by the brand. All third party related discounts, pricing & ads are being controlled by the brand.
However, all local store level marketing will be management by franchisee
13) What is the Initial stock Cost (For each outlet type)?
At the time of signing up the outlet, we will make a projection on the revenue we expect to do. 40% of the projected Revenue in the first month will be considered for the initial stock indent.
14) Which franchise models does Burger Singh do?
(FOFO/FOCO) (For each outlet type) Franchise owned franchise operated model only
15) What about other costs?
Once we are aligned on the location, set up cost, etc, we will book an appointment with our Franchise Experts. They will make a monthly Profit And Loss Statement with you which will include all
monthly expenses and give you a provisional view of profitability at each outlet.
16) Which cities is Burger Singh looking to expand to?
Currently our focus is on increasing our density in Pan India, North East, Gujarat and central India. Punjab (Ludhiana, Jalandhar), UP (Kanpur, Varanasi, Agra, Gorakhpur, Allahabad) Rajasthan (Jaipur,
Kota, Aligarh, Ajmer, Jodhpur, Bikaner) Gujarat (Ahmedabad, Gandhinagar, Vadodra, Anand, Bhavnagar, Junahgadh, Jamnagar, Porbandar), West Bengal (Kolkata, Siliguri) Assam (Guwahati), Meghalya
(Shillong), Sikkim (Gangtok) Karnatka (Bengaluru,Mysuru, Hubballi-Dharwad, Mangaluru, Belagavi), Andhra Pradesh (Amaravati,Visakhapatnam, Vijayawada, Guntur, Nellore), Kerala (Thiruvananthapuram,
Kochi, Kozhikode, Thrissur, Kollam) , Tamil Nadu (Chennai, Coimbatore, Madurai, Tiruchirappalli, Salem), Telangana ( Hyderabad, Warangal, Nizamabad, Karimnagar), Puducherry, Lakshadweep.
17) How much Marketing Budget do I need?
Allocating a marketing budget is crucial for the successful launch and ongoing operations of a franchise outlet. Our outlined plan includes an initial investment of ₹1 lakh for the first three months
directly by Franchise within 21 days of Store Opening, with ₹0.75 lakh dedicated to online
marketing platforms during this period. Post-launch, We’ve suggested allocating at least 4% of monthly revenue towards marketing efforts.
18) What about other costs?
Once we are aligned on the location, set up cost, etc, we will book an appointment with our Franchise Experts. They will make a monthly Profit And Loss Statement with you which will include all
monthly expenses and give you a provisional view of profitability at each outlet.
A) Who will be responsible for Hiring ( Brand guidline)?
While the accountablity of the hiring lies with the Franchise, the brand provides complete support in helping source CV's and take interviews along with the Franchise owner.
B) Skilled / Non- skilled labour?
Non- skilled labour with relevant experience can be considered
C) No. of employees needed?
Dine-In (7 employees) / Food Court (5 employees) / Drive Thru (8 employees). This is an estimate based on average revenues. The number of employees will increase if order volumes are higher. Other factors like delivery, valets, guards etc may be applicable based on location.
A) How long is the training process?
Training for Franchise Owners: Will be conducted by Burger Singh Management team. This training is designed to teach you everything you need to know about running a franchise store profitably. Training for Staff: Will be conducted by operations staff and conducted at the Franchisee Location. Burger Singh will provide a New Store Opening Team that will come to your location and hand hold the new staff till they are certified and ready to take on operations themselves
B) Where does the training take place?
Training for the outlet staff is carried out at the Franchise store itself. In some special cases, we may need the staff to visit and train at existing Burger Singh stores. The training of the Franchise owners can either happen online or in person at our HeadQuarters (HQ) in Gurgaon.
C) What if a Refresher Training is required?
Refresher training is carried out based on requirement
A) Who provides the Raw Material?
All raw material stock is provided centrally from the brand warehouse to ensure brand quality. Independent procurement of stock is not permitted unless by special exception in very rare cases.
B) Vendor tie-up
Only fresh vegetables are sourced from the city local vendor
A) Who looks after Digital Marketing?
Our in-house marketing team will assist you with a monthly plan on digital marketing like Zomato/ Swiggy carousels and clicks, Facebook ads, instagram ads, google ads etc.
B) Who looks after Offline Marketing?
Our in-house marketing team will assist you with a monthly plan on offline marketing like billboards, newspaper flyers etc. The local marketing plan will be put together in consultation with the Franchise Owner.
C) Who is our Target Audience?
Our target audience is the average middle-class Indian between the age of 14-50. A high density of population with that demographic is the most ideally suited for Burger Singh. High density of students and young adults is another indicator of ideal demographics.
A) What is the Franchisee Agreement Term (Clarify as per each outlet type)?
The franchise agreement is valid for 20 years.
B) What is the Franchisee Agreement Renewal Fee (Clarify as per each outlet type)?
To be determined at the time of renewal.
C) What is a Term Sheet?
The Term Sheet is prepared and signed once the Franchise fee is paid. This is the confirmation of the offer to finalise a franchise license for a particular area. The letter consists of the details of the Franchise, City, Area, Store Model, Fee, Royalty and any special conditions if applicable. The letter states that the outlet should be made operational within 3 months of signing.
A) Who will do the project?
The outlet setup project work will be carried out only by Burger Singh approved vendors. A list of vendors and their costing will be shared with the Franchise
B) Can I do the project on my own?
We acknowledge that you may choose to engage your preferred vendor for the project setup, provided they possess substantial experience in constructing restaurants of international standing. However, we recommend utilizing the Burger Singh team, as our expertise can facilitate a more efficient and expedited project execution. Should you decide to proceed independently, we are prepared to allocate our resources to support your project on a fee-based arrangement.
C) How long will the opening of the store take?
60-90 days is the timeline to make the store operational once the Franchise agreement has been signed
A) Will Burger Singh help with finding a location?
Yes, Burger Singh can share top locations in a particular city basis data analysis of the market competition + online delivery sales data
B) I have my own shop. Can I use that for the outlet?
Yes, if the shop matches the requirement of the franchise model of the brand, the self owned shop can be considered, post due deligence carried out
C) How much Sale can I expect my outlet to do?
Schedule a call now to speak to our Sales Expert
D) How should I choose the ideal model for my location?
Schedule a call now to speak to our Sales Expert
E) Can I get a discount?
Schedule a call now to speak to our Sales Expert
A) How much operating capital will I need?
5-6 lacs of operating capital is recommended for the initial few months of operations
B) Can I suggest my own products?
Products are fixed as per the brand finalized menu only
